13.01.2015 12:40
This year, H&M is capitalizing on that. They’ve teamed up with the festival for a new clothing line called the H&M Loves Coachella collection. After serving as a sponsor of the fest for the past six years, they’ve finally made the step to design clothing based around it. Women’s Wear Daily reports that there will be lace tops, rompers, graphic tees, crop tops, and wide-leg pants for women, while the men will be able to pick up some graphic t-shirts and shorts. The clothing company will also be giving away a few all-inclusive trips to the festival. The collection will start selling in their stores worldwide by the end of March, which gives dedicated #Coachella fans just enough time to run out to their local mall and pick up some choice items.
Quelle